Mastercard App Store
Published by Mastercard
The App Store enables merchants to access a ranger of internal and external tools with the goal of driving merchant growth.
Geography
Global
Merchants
100,000+
Merchant Size
All sizes
Channel Details
Type
App Store
Listed Apps
51-100
Competiveness Score
Low
Background and Goals
The App Store was created to help merchants find and access internal services and apps, but has expanded into adding in apps and services outside of financial services by external companies helping merchants optimize and grow their business
- Reduce Fraud&Risk
- Optimize Operations
- Grow Sales
Categories (13)
Conversion, Marketing, Store Management, Fulfillment, Sourcing and selling products, Sales channel, Store design, Merchandising, Shipping and delivery, Customer service
Promotion Types (4)
App Store Listing, App Store Search, Featured Apps, Email Recommendations, Account Manager Promotion
Requested Apps
Categories (4)
Payment, Risk and Fraud, Marketing, Sales, Channels, Operational Optimization, Store Optimization
Compatibility (10+)
Shopify, Magento, WooCommerce, Prestahop, Open Cart, Etsy, Wix, BigCommerce and (10+ others)
Countries (24)
North America, Europe, Pacific, South America
Merchant Size
Small, Medium
Merchant Traction
100 Merchants Needed
Merchant Demographics
Countries (157)
Global
Merchant Categories
All
Merchant Size
Small, Medium
Operator Details
Mastercard Inc.
Size
Fortune 500
Apps
3
Industry
Financial Services
Motive
The Channel Operators motive for running the channel is to create lock-in effect for their merchants and to increase revenue.
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